The meaning of Wijdan.
Wijdan (وجدان) is Arabic for conscience, the inner sense that knows before it can explain. It is the standard we hold every system we ship to: a promise about how we work, not a claim about the machine.
Three words, one intention.
Together, the parts of our name join a human standard with technical discipline: a commitment to build AI that serves the people who use it.
Conscience: the inner sense that knows before it can explain. It is the standard our team builds to.
The technology we research, build and put to work in real products.
The discipline we bring to it: research first, with the rigour to ship.
Our mission
To create AI technologies that drive progress, uphold ethical standards and generate sustainable value for businesses and society, combining scientific excellence with human-centred design.
Our vision
A world where advanced AI is trusted by the people it serves, because it was researched, designed and deployed with them at the centre.
Principles we hold ourselves to.
Human-centred
Technology should extend human capability, not replace human judgement and creativity.
Ethical excellence
Ethical principles are built into every stage of our research and development.
Scientific rigour
Careful methodology and peer review guide what we build and what we claim.
Societal impact
We aim for sustainable value for businesses and a positive effect on society.
Collaborative spirit
We build partnerships that connect academia, industry and government.
Innovation culture
We keep room for creative thinking and bold ideas, tested with care.
The people behind Wijdan AI.
Ahmed Saleh
Founder & Lead Researcher
Leads Wijdan AI's research direction and its work on human-centred AI.
Mohamed El-Morsy
Co-founder
Leads strategic partnerships and operations at Wijdan AI.
From vision to reality.
September 2025سبتمبر ٢٠٢٥
Foundation
Wijdan AI is established in Dubai to research and build human-centred AI.
October 2025أكتوبر ٢٠٢٥
Research launch
First research programmes begin across healthcare, sport, finance and PropTech.
Nextالمستقبل
Global impact
Expanding partnerships and scaling what works across industries.
Innovation One · DIFC · Dubai
Our home · بيتنا
DIFC, Dubai
DIFC Innovation One, Level 3Dubai International Financial CentreDubai, United Arab EmiratesSunday to Thursday, 9:00 to 18:00 GST
Partner with us, or join us.
Whether you want to collaborate, join the team or simply learn more, we would like to hear from you.